Introduction

In business, a pitch is a generic term for any one-way communication intended to convince its target audience to take some action. Any form of media can be used to deliver a pitch. Examples include:

• A radio or TV ad that tries to convince its audience to buy something.
• A seminar trying to persuade its attendees to try something new.
• A short verbal presentation trying to get an appointment to discuss things further.
• A document aiming to convince the reader to take some action.

Depending on the pitch's goal, different objective criteria apply. However, common to all pitches is a goal and a target audience.