A business idea is judged on the following criteria:

• Knowledge of target business and industry
• Understanding of pain or problem faced by target audience
• Meaningful research that estimates target market size
• Value of solution to target market
• How your solution relieves pain or solves a problem
• Why your solution is realistic and feasible
• Why your idea is compelling to target audience — they will want to take action now
• Timing: Is the timing right for today's market?
• Your background is appropriate to the target market(s)
• Use language that your audience understands easily