How to Describe a Successful Business Idea
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IntroductionA business idea is one that can be commercialized to solve a problem. Your business plan will be based on this idea. The Executive Summary of your Business Plan describes this idea more fully. Describing the idea It is more involved than defining a pitch. |
A business idea is judged on the following criteria:
- Identify target market and its potential size
- Knowledge of target business and industry
- Understanding of pain or problem faced by target audience
- Meaningful research that estimates target market size
- Value of solution to target market
- How your solution relieves pain or solves a problem
- Why your solution is realistic and feasible
- Why your idea is compelling to target audience — they will want to take action now
- Timing: Is the timing right for today's market?
- Your background is appropriate to the target market(s)
- The language that you use to describe your idea must be easily understood by your audience.
- Is your background appropriate to the target market(s)?
- Does your audience understand your language easily? For instance, are you using appropriate buzzwords in the right way?
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