How to Create an Inspiring Business Vision Statement

Tools and plans to create effective business vision statement


Examples are one of the best ways of showing the differences between vision  and mission statements:

  • Vision statements
    • Our vision is to see a the world free and at peace.
    • Our vision is to be number one in our field.
  • Mission statements
    • Our mission is to fight to free the world of tyranny.
    • Our mission is to get that sale using our experience and relating it to our client's needs.

Vision statements express where you want to go without worrying how you got there. Mission statements express actions you will need to take to get there.

In military terms, a vision is a strategy; and a mission is the tactics needed to fulfill the strategy.

If you are having difficulty defining your business's vision statement, look at what other well-known businesses have done.


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