How to Create an Inspiring Business Vision Statement
Examples are one of the best ways of showing the differences between vision and mission statements:
Vision statements express where you want to go without worrying how you got there. Mission statements express actions you will need to take to get there.
In military terms, a vision is a strategy; and a mission is the tactics needed to fulfill the strategy.
If you are having difficulty defining your business's vision statement, look at what other well-known businesses have done.