A good Tag Line has these attributes:
- It seldom changes once it starts being used.
- It is often used together with your logo and appears on your letterhead.
- It is short memorable phrase which relates to what you do, or what your company, or a product, does
- It is usually applied to all the products and services of the company or individual. For example, "Good to the last drop®" is the same tag line no matter what type of coffee Maxwell House® sells.
- It is judged for clarity, length, uniqueness, and impact on your target audience.