How to Create a Good Tag Line

Tools and plans for creating a good tag line


A good Tag Line has these attributes:

  • It seldom changes once it starts being used.
  • It is often used together with your logo and appears on your letterhead.
  • It is short memorable phrase which relates to what you do, or what your company, or a product, does
  • It is usually applied to all the products and services of the company or individual. For example, "Good to the last drop®" is the same tag line no matter what type of coffee Maxwell House® sells.
  • It is judged for clarity, length, uniqueness, and impact on your target audience.


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