How to Create a Catchy Slogan

Tools and plans for creating a good tag line


A catchy Slogan has these attributes:

  • It often changes with each marketing campaign.
  • It is short catchy phrase which relates to what you do, or what your company, or a product, does
  • It is usually applied to one or more products and services of the company or individual. For example, "Where's the beef®" is a slogan that Wendy® once used to sell hamburgers.
  • It is judged for clarity, length, uniqueness, and impact on your target audience.
  • Unlike tag lines, it is not part of your logo or letterhead.


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