What are the benefits of making an expert's profile public?
For clients, aka authors, who are submitting their material for assessment, it's all about credibility. People want to know who they're dealing with and the expert's profile helps engender that trust. Also, if a client requests the assistance of their chosen expert in a private work situation, the expert's profile photo/video helps the client familiarize themselves with the expert.
For experts, being identified in a photo and/or video boosts personal branding efforts; furthermore, listing social media connections leads directly into higher organic search positioning in Google.
For personal business purposes, an expert can direct possible clients to their EntreBahn profile to illustrate other examples of their work — and the associated results. This reinforces an expert’s credibility, visibility, and trustworthiness.
Profiles are only available to EntreBahn members.