Value Proposition

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Value Proposition
A value proposition is a clear statement of the tangible results a customer gets from using your products or services. It focuses on the outcome and stresses the business value of your offering.
— Jill Konrath <>
A value proposition is a business or marketing statement that summarizes why a consumer should buy a product or use a service. This statement should convince a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings.
A value proposition is a positioning statement that explains what benefit you provide for whom and how you do it uniquely well. It describes your target buyer, the problem you solve, and why you’re distinctly better than the alternatives.
— Michael Skok


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